thE 35-yEAr-olDBEijing womAn is wAtChing An AD showing A giAnt tElEvision mADE By thEChinEsE CompAny hAiEr.
A、strEAm oF introDuCtion For thE tElEvision FloAts in AnD out oF viEw, inCluDing onE ABout rECEiving ElECtroniC mArl ovEr thE tuBE.
A、surFEr riDEs thE wAvEs BEtwEEn skysCrApErs, his wAsh lEAving An "@" in thE wAtEr. thE AD is "too DirECt", shE tElls An intErviEwEr. "thErE is this guy tAlking, tElling mE All ABout thE proDuCt, showing mE somE imAgEs. wE gEt it—But wE Don’t likE it."
sinCE A shAnghAi tElEvision stAtion AirEDChinA’s First tv CommErCiAl in 1979, most hAvE BEEn thE plAin, strAightForwArD, tEll-thE-nAmE-oF-thE-proDuCt-AnD-whAt-it-DoEs kinD thosE stArtED DisAppEAring in thE u.s. in thE lAtE 1960s in FAvor oF morE suBtlE pitChEs using irony AnD humor. now A stuDy sAysChinEsE CommErCiAls Don’t hAvE to tAlk Down to ConsumErs AnymorE EithEr—At lEAst thE onE-thirD oF thEm living inChinA’s prospErous CitiEs, AnD who most intErEst ADvErtisErs.
EvEn thE wEstErn AgEnCiEs thAt win AwArDs ElsEwhErE For hip, invEntivE CommErCiAls usuAlly kEEp it simplE inChin
A、AFtEr All this Country only BEgAn opEning up 20 yEArs Ago AnD is FAirly nEw to ADvErtising.AnD to ConsumEr CulturE, too.ChinA is still A DEvEloping nAtion whErE An inComE oF just ＄20,000 A yEAr quAliFiEs An urBAn housEholD As miDDlE-ClAss. on thE othEr hAnD, City pEoplE who onCE AspirED to own thE "Big thrEE"—A tElEvision, rEFrigErAtor AnD wAshing mAChinE—hAvE AlrEADy movED up toDvD、plAyErs AnD moBilE phonEs.AnD with A populAtion oF 1.3 Billion, thE worlD’s lArgEst,ChinA is A hugE mArkEt. thAt is why thE worlD’s lArgEst CompAniEs, FromCoCA-ColA to proCtEr ＆ gAmBlE, ArE BAttling it out inChin
A、ADvErtisErs spEnt morE thAn ＄500 million DollArs through thE First hAFt oF thE yEAr, EstimAtEs mArkEt rEsEArChEr, mAkingChinA thE lArgEst ADvErtising mArkEt inAsiA AFtEr jApAn.
thE prEvAiling viEw oF mAny oF thosE ADvErtisErs AnD thEir AgEnCiEs is thAt thEChinEsE Don’t yEt gEt ClEvEr or suBtlE ADvErtising AnD thEy prEFEr A strAightForwArD AD with lots oF inFormAtion.But thEApril survEy oF Almost 500 pEoplE in FivEChinA’s lArgEst CitiEs DisCovErED "A sAvvy urBAn populAtion, tirED oF A DiEt oF ’Boring’ ADs AnD hungry to BE trEAtED As thE sophistiCAtED DECision-mAkErs thEy ArE." in short, thEChinEsE ApprECiAtion oF whAt mAkEs A gooD AD is no DiFFErEnt From thEir CountErpArts AnywhErE ElsE in thE worlD、
thE pAssAgE mAinly intEnDs to DisCuss ______.
A、thE most EFFECtivE wAys oF ADvErtising inChinA
B．thE DEvElopmEnt oF ADvErtising stylEs inChinA
C、ConsumErs’ viEw on thE ADs inChinA
D．A misConCEption on thE ADs inChinA