托业考试

MEMORANDUMTO:MarketingstaffFROM:Jonathan

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根据网考网考试中心的统计分析,以下试题在2019/4/29日托业考试习题练习中,答错率较高,为:31%
【单选题】

MEMORANDUM
TO:Marketing staff
FROM: JonathanBlair
DATE、August 22
RE、NewAdvertisingCampaign
We are very excited about our new line of infant clothes this year. The following will give you a general outline of the marketing strategies we have planned to help promote our new clothes.As you all know, this is our first attempt in this market, and we are anticipating great results.And to add to this, we have put together our biggest and most expensive ad campaign in several of the country’s largest mediA、 TELEVISION SPOTS A、thirty-second commercial on 3 of the largest networks
during primetime hours (7-9 p.m.) for three months.
A、total of 4 showings on each station daily.Also 5
showings between 9-11 p.m. on Saturdays and 6
showings on Sundays. NEWSPAPERADD、INS Will feature a three-page advertisement complete with
colorful illustrations and discount coupons. Will be
inserted into the middle of all major newspapers in the
city on weekend editions for two months. SUBWAYAND、BUSADS Advertising posters on major routes around the city.A
total of 5000 posters will be posted for 1 month. Everyone is encouraged to submit comments and ideas to the MarketingDepartment.
Who is the target audience for the new products being launchedA.Babies
B.Children
C.Adults
D.Seniors

网考网参考答案:A,答错率:31%
网考网试题解析:

新上市的产品是婴儿服,infant是a baby or very young child的意思。答案是(A)。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>

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