职称英语考试

试题来源：职称英语模拟题-卫生类-补全短文

Public relations is a broad set of plannedcommunications about the company, including publicity releases, designed topromote goodwill and a favorable image.

Publicity then is part of public relations whenit is initiated by the firm, __(1)__. Since public relations involvescommunications with stockholders, financial analysts, government officials, andother noncustomer groups, it is usually placed outside the marketingdepartment, perhaps as a staff department or outside consulting firm reportingto top management. This organizational placement can be a limitation becausethe public relations department or consultant will likely not be in tune withmarketing efforts. Poor communication and no coordination may be theconsequences. __(2)__, this influence generally may be less than that providedby the other components of the public image mix.

Publicity may be in the form of news releases___(3)___. Publicity on the other hand should not be divorced from themarketing department, as it can provide a useful adjunct to the regularadvertising. Furthermore, __(4)__; some can result from an unfavorable press asa reaction to certain actions or lack of actions that are controversial or evendownright ill-advised.

The point we wish to emphasize is that a firmis deluding itself if it thinks its public relations function, whether withinthe company or an outside firm, can take care of public image problems andopportunities. Many factors impact on the public image. Many of these have todo with the way the firm does business, __ (5)__. Public relations and directedpublicity may help highlight favorable newsworthy events, and may even succeedin toning down the worst of unfavorable publicity, but the other components ofthe public image mix create more lasting impressions.

A) that have favorable overtones for thecompany initiated by the public relations department

B) not all publicity is initiated by the firm

C) usually in the form of press releases orpress conferences

D) such as its product quality, the servicingand handling of complaints, and the tenor of the advertising

E) what it means to the company is

F) Although the basic purpose of publicrelations is to provide positive influence on the public image

试题出处：http://www.examtiku.com/shiti/169426841.html
网考网参考答案：C、F、A、B、D
网考网解析：进入考试题库查看解析
大数据分析：根据网考网与考试题库的统计，该试题：
20%的考友选择了A选项
54%的考友选择了B选项
9%的考友选择了C选项
6%的考友选择了D选项
6%的考友选择了E选项
5%的考友选择了F选项
考友解析与评论：
 · 这个答案靠谱吗？
 · 没读清题就选了，多么简单的一题啊
 · 为什么选这个，有没有大神解答一下