职称英语考试

试题来源：职称英语模拟题-综合类-补全短文

Price Planning

A price represents the value of a goods orservice for both the seller and the buyer. Price planning is systematicdecision making by an organization regarding all aspects of pricing.

The value of a goods or service can involveboth tangible and intangible marketing factors. An example of a tangiblemarketing factor is the cost savings__1__. An example of an intangible marketingfactor is a consumer‘s pride in the ownership of aLamborghini rather than another brand of automobile. For an example to takeplace，both the buyer and seller must feel that theprice of a goods or service provides an equitable value. To the buyer，the payment of a price reduces purchasing power __2__. To the seller，receipt of a price is a source of revenue and an importantdeterminant of sales and profit levels.

Many words are substitutes for the term price： admission fee，membership fee，rate，tuition，servicecharge，donation，rent，salary，interest，retainer，and assessment. No matter what it is called，__3__：monetary and non-monetary charges，discounts，handling and shipping fees，credit chargesand other forms of interest，and late-payment penalties.

A non-price exchange would be selling a newiron for 10 books of trading stamps or an airline offering tickets as paymentfor advertising space and time. Monetary and non-monetary exchange may becombined. This is common with automobiles，__4__. Thiscombination allows a reduction in the monetary price.

From a broader perspective，price is the mechanism for allocating goods and services amongpotential purchasers and for ensuring competition among sellers in an openmarket economy. If there is an excess of demand over supply，prices are usually bid up by consumers. If there is an excess ofsupply over demand，__5__.

Exercise：

A a price contains all the terms of purchase

B obtained by the purchase of a new bottlingmachine by a soda manufacturer

C where the consumer gives the seller moneyplus a trade-in

D available for other items

E prices are usually reduced by sellers

F price means what one pays for what he wants

试题出处：http://www.examtiku.com/shiti/167479566.html
网考网参考答案：B、D、A、C、E
网考网解析：进入考试题库查看解析
大数据分析：根据网考网与考试题库的统计分析，该试题：
2%的考友选择了A选项
4%的考友选择了B选项
48%的考友选择了C选项
17%的考友选择了D选项
17%的考友选择了E选项
12%的考友选择了F选项
考友解析与评论：
 · 这个答案肯定不对
 · 我也是B、D、A、C、E，是不是标准答案，晕
 · 题目都看不懂，整个就是乱蒙。