职称英语考试

试题来源：2003年职称英语等级考试综合类C真题

Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.__________(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality___________(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The system link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes______________(48)
The Information Link means making sure the company  responds quickly to people’s demands._________(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales._________(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A  The founder of Benetton began by asking people what they wanted
B  There used to be a good reason for this
C  When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D  Today, there are Benetton shops in major cities all over the world.
E  This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F  In other words, Benetton’s clothes are made to order.

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网考网参考答案： D、A 、F、 C、 E
网考网解析：进入考试题库查看解析
大数据分析：根据网考网与考试题库的统计分析，该试题：
59%的考友选择了A选项
18%的考友选择了B选项
0%的考友选择了C选项
5%的考友选择了D选项
15%的考友选择了E选项
3%的考友选择了F选项
考友解析与评论：
 · 这一题我选择的是D、A 、F、 C、 E
 · 这题错在哪里？
 · 这个答案与百度百科里面的内容不符合