职称英语考试

试题来源：2014年职称英语考试综合类B级真题及答案
【单选题】第二篇 The Making of Success Story
IKEA is the world's largest furniture retailer, and the man behind it is In gvar Kamprad, one of the world's most successful entrepreneurs．Born in Sweden in1926, Kamprad was a natural businessman．As a child, he enjoyed selling thingsand made small profits from selling matches, seeds, and pencils in hiscommunity．When Kamprad was 17, his father gave him some money as a reward for his good grades．Naturally he used it to start up a business一IKEA．
IKEA's name comes from Kamprad's initials (I．K．) and the place where he grew up ('E'and 'A')．Today IKEA is known for its modern, minimalist furniture1, but it wasnot a furniture company in the beginning．Rather, IKEA sold all kinds of miscellaneous goods．Kamprad's wares included anything that he could sell for profits at discounted prices 2, including watches, pens and stockings．
IKEAfirst began to sell furniture through a mail-order catalogue in 1947． Thefurniture was all designed and made by manufacturers near Kamprad's home．Initialsales were very encouraging, so Kamprad expanded the product line．Furniturewas such a successful aspect of the business that IKEA became solely afurniture company in 1951．
In1953 IKEA opened its first showroom in Almhult, Sweden．IKEA is known today forits spacious stores with furniture iti attractive settings, but in the early1950s, people ordered from catalogues．Thus response to the first showroom wasoverwhelming: people loved being able to see and try the furniture beforebuying it．This led to increased sales and the company continued to thrive．By1955, IKEA was designing all its own furniture．
In1956 Kamprad saw a man disassembling a table to make it easier to transport．Kamprad was inspired．The man had given him a great idea: flat packaging3．Flatpackaging would mean lower shipping costs for IKEA and lower prices forcustomers．IKEA tried it and sales soared．The problem was that people had toassemble furniture themselves, but over time, even this grew into an advantagefor IKEA．Nowadays, IKEA is often seen as having connotations ofself-sufficiency．This image has done wonders for the company, leading tobetter sales and continued expansion．
Todaythere are over 200 stores in 32 countries．Amazingly, Ingvar Kamprad hasmanaged to keep IKEA a privately-held company．In 2004 he was named the world'srichest man．He currently lives in Switzerland and is retired from theday-to-day operations of IKEA．IKEA itself, though, just keeps on growing．
（来自于2014职称英语教材综合类C级概括大意与完成句子第一篇）
36．Kamprad established IKEA with
A．his personalsavings
B．his father’s reward for his school performance
C．large profitsfrom selling things
D．his school’ssupport
37．The author states in Paragraph 5 that flat packaging
A．needs largespace to assembly fumiture
B．is a businessconcept inspired by Kamprad
C．helps reduce transportation costs
D．makes thecompany self-sufficient
38．According to the passage, which of the following is NOT TRUE?
A．IKEAexperienced rapid expansion since the late 1950s．
B．IKEA designedits own products since 1955s
C．Kamprad sold his company after retired．
D．IKEA sold allkinds of miscellaneous goods．
39．What is the author’s attitude towards IKEA’s future according to the lastparagraph?
A．indifferent
B．Optimistic
C．Doubtful
D．Pessimistic
40．The passage is developed primarily in terms of
A．sequence of events
B．analysis of aprocess
C．examples thatillustrate a problem
D．comparison andcontrast

试题出处：http://www.examtiku.com/shiti/650618670.html
网考网参考答案：B、C、C、B、A
网考网解析：进入考试题库查看解析
大数据分析：根据网考网与考试题库的统计分析，该试题：
16%的考友选择了A选项
64%的考友选择了B选项
4%的考友选择了C选项
16%的考友选择了D选项
考友解析与评论：
 · 答案是什么啊，这题比较模糊
 · 呵呵 犯了同样的错
 · 这个答案肯定不对