职称英语考试

试题来源：职称英语模拟题-综合类-补全短文
【单选题】

A final important marketing principle is the Retail Link

One of the most successful fashion companies inthe world is Benetton. The Benetton family opened their first shop in Italy in1968. (46) Benetton followed four marketing principles in order to achievetheir success.

The first principle is Consumer Concept. Tobuild a successful business, you have to develop products around things peoplevalue, especially quality. (47) He created clothes to match people's wants: thestyle is casual; the colors and patterns are bold; and the quality isexcellent.

The System Link is another feature of goodmarketing. For Benetton, this means waiting to get information about whatcustomers like and what they dislike before making the clothes.

(48)The Information Link means making sure thecompany responds quickly to people's demands. (49) This information is thensent to the main office in Italy. Benetton can use this information to identifypopular products and to continue making them; it can also identify less popularproducts and stop making them.

A final important marketing principle is theRetail Link. There are Benentton stores in countries around the world. All thestores have the same clothing, the same window displays, and the same approachto sales. (50)

The things people like about Benetton storesare that the quality is always high and the prices are generally low. And thatspells success.

A The founder of Benetton began by askingpeople what they wanted.

B There used to be a good reason for this.

C When something is sold at a Benetton store,the store records information about the type, size, and color of the item.

D Today, there are Benetton shops in majorcities all over the world.

E This means that customers can go into anyBenetton store in the world and be sure of what they are buying.

F In other words, Benetton’s clothes are made to order.

网考网参考答案：D、A、F、C、E
大数据分析：根据网考网与考试题库的统计分析，该试题：
58%的考友选择了A选项
9%的考友选择了B选项
11%的考友选择了C选项
18%的考友选择了D选项
1%的考友选择了E选项
3%的考友选择了F选项
考友解析与评论：
 · 这个答案与百度百科里面的内容不符合
 · 这题答案有争议，我认为选D、A、F、C、E
 · 出题的估计语文没学好