Public Relations
【来自于2014职称英语教材综合类B级补全短文第8篇】
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image．
Publicity then is part of public relations when it is initiated by the firm, usually inthe (51)of press releases or press conferences． Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management．This organizational placement can be a (53) l because the public relations department or consultant will likely not be in tune with marketing efforts． Poor communication and no coordination may be the (54) ．Although the basic purpose of public relations is to provide positive influence on the public image, this influence (55) may be less than (56)provided by the other components of the public image mix．
Publicity may be in the form of news releases that have (57)  overtones for the company initiated by the public relations department． Publicity on theother (58)  should not be divorced from the department marketing asit can (59)  a useful adjunct to the regular advertising．(60) ,not all publicity is initiated by the firm; some can (61)  from an unfavorable press as a reaction to certain actions or lack of (62) that are controversial or even downright ill-advised．
The(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an out side firm, can take (64)  of public image problems and opportunities． Many factors impact on the public image． Many of these have to do with the way the (65) does business, such as its product quality, the servicing and handling of complaints, etc．
51.A ,matter B ,form C ,system D ,direction 
52.A ,placed B ,approved C ,developed D ,changed 
53.A ,desire B ,quality C ,limitation D ,feature
54.A ,images B ,methods C ,consequences D ,conclusions
54.A ,images B ,methods C ,consequences D ,conclusions 
55.A ,in B ,for C ,on D ,at 
56.A ,all B ,that C ,what D ,Which 
57.A ,serious B ,negative C ,favorable D ,provide 
58.A ,side B ,part C ,hand D ,area 
59.A ,produce B ,connect C ,involve D ,provide 
60.A ,Yet B ,Otherwise C ,Furthermore D ,Rather 
61.A ,make B ,result C ,tell D ,keep 
62.A ,activities B ,actions C ,performances D ,relations 
63.A ,tradition B ,contrast C ,nature D ,point 
64.A ,charge B ,over C ,care D ,note 
65.A ,manager B ,public C ,department D ,firm