| 职称英语考试卫生类每日一练（2016-1-18） |
| 第1、2、3、4、5题： Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, __(1)__. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __(2)__, this influence generally may be less than that provided by the other components of the public image mix. Publicity may be in the form of news releases ___(3)___. Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. Furthermore, __(4)__; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised. The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __ (5)__. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions. EXERCISE; A) that have favorable overtones for the company initiated by the public relations department B) not all publicity is initiated by the firm C) usually in the form of press releases or press conferences D) such as its product quality, the servicing and handling of complaints, and the tenor of the advertising E) what it means to the company is F) Although the basic purpose of public relations is to provide positive influence on the public image |
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| 第6题： Would you please call my husband as soon as possible？ A visit B phone C consult D invite |
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| 第7题： The story was very touching A inspiring B boring C moving D absorbing |
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| 第8题： We found shelter from the rain under the tree. A. defense B. standing C. protection D. room |
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| 第9、10、11、12、13、14、15题： Using HIV Virus to Cure Cancer Scientists are planning to use human immunodeficiency (免疫缺陷) virus (HIV), one of mankind's most feared viruses, as a carrier of genes which can fight cancer and a range of diseases that cannot be cured. The experts say HIV has an almost perfect ability to avoid the body's immune (免疫的) defenses, making it ideal for carrying replacement genes into patients' bodies, according to the Observer. A team at the California-based Salk Institute, one of the world's leading research centers on biological sciences, has created a special new breed of HIV and has started negotiations with the U.S. Food and Drug Administration (FDA) to begin clinical gene therapy (治疗) trials this year. The first trials are expected to involve patients suffering from cancers that cannot be cured by surgery although project leader Professor Inder Verma said the HIV technique would have "far wider applications". The plan remains very likely to cause controversy since it involves making use of a virus which has caused more than 22 million deaths around the world in the past two decades. Verma said that the idea of using HIV for a beneficial purpose was "shocking" but the fierce nature of HIV had disappeared by having all six of the potentially deadly genes removed. Illnesses such as various cancers are caused when a gene in a patient's body fails to work properly. In the past two years, breakthroughs in genetics (遗传学) have led gene therapy scientists to try and replace the genes that do not function normally. Unfortunately, the body's immune defenses have been known to attack the modified genes and make them lose their effects before they can start their task and progress in the field has been held up by the lack of a suitable carrier.' The HIV virus has the ability to escape from, and. then destroy, the immune defense cells designed to protect our bodies and this makes it attractive to scientists as a way of secretly conveying replacement genes into patients' bodies. 1 FDA has approved the plan of using HIV to cure cancer in humans A Right B Wrong C Not mentioned 2 The idea of using HIV for a beneficial purpose has been widely accepted. A Right B Wrong C Not mentioned 3 HIV can be safely used to cure cancer only if the deadly genes have been removed A Right B Wrong C Not mentioned 4 The HIV virus is an excellent warrior to fight the body's immune cells A Right B Wrong C Not mentioned 5 Other countries are also expected to begin clinical gene therapy trials soon A Right B Wrong C Not mentioned 6 It is the lack of money that has held up the progress in using replacement genes to cure cancer. A Right B Wrong C Not mentioned 7 The HIV virus has caused more deaths in developed countries. A Right B Wrong C Not mentioned |
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| 第16题： Anyone who wants to apply for a loan need read the following specifications. A expressions B warnings C instructions D advertisements |
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| 第17题： One's economic condition often affects his or her way of life. A. determines B. shows C. influences D. confines |
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| 第18题： He was elevated to the post of prime minister. A pulled B promoted C lifted D treated |
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| 第19题： The storm caused severe damage. A．physical B．accidental C．serious D．environmental |
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| 第20题：He was elevated to the post of prime minister. A pulled C lifted B promoted D treated |
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