The black robin (旅鸫) is one of the world's rarest birds. It is a small, wild bird, and it lives only on the island of Little Mangere, off the coast of New Zealand. In 1967 there were about fifty black robins there; in 1977 there were fewer than ten.__________(46)

    Energetic steps are being taken to preserve the black robin.__________(47) The idea is to buy another island nearby as a special home, a "reserve", for threatened wild life, including black robins. The organizers say that Little Mangere should then be restocked (重新准备) with the robin's food. Thousands of the required plants are at present being cultivated in New Zealand.

    Is all this concern a waste of human effort?__________(48) Are we losing our sense of what is reasonable and what is unreasonable?

    In the earth's long, long past hundreds of kinds of creatures have evolved, risen to a degree of success and died out. In the long, long future there will be many new and different forms of life. Those creatures that adapt themselves successfully to what the earth offers will survive for a long time.__________(49) This is nature's proven method of operation.

    The rule of selection--"the survival of the fittest"--is the one by which human beings have themselves arrived on the scene. We, being one of the most adaptable creatures the earth has yet produced, may last longer than most.__________ (50) You may take it as another rule that when, at last, human beings show signs of dying out, no other creature will extend a paw (爪) to postpone our departure. On the contrary, we will be hurried out.

    Life seems to have grown too tough for black robins. I leave you to judge whether we should try to do anything about it.

    A Some creatures, certain small animals, insects and birds, will almost certainly outlast (比…长久) man, for they seem even more adaptable.

B Those that fail to meet the challenges will disappear early.

C Detailed studies are going on, and a public appeal for money has been made.

D Both represent orders in the classification of life.

E Is it any business of ours whether the black robin survives or dies out?

F These are the only black robins left in the world.

    Each year thousands of people worldwide are killed or seriously injured by fires started in mattresses. 46 . To help prevent fires in crowded public spaces, E. I. Du Pont de Nemours &Co. recently invented a fire?resistant fabric(防火织物). The company claims that this fabric significantly reduces the combustibility(易燃性) of mattresses and upholstered(装有套子或垫子的)furniture. In tests conducted by a Boston-based hotel chain, the material has proved very efficient in preventing or delaying the combustion of mattresses and furniture after fires have been started. 47 . California and several other states are considering new regulations that would require the use of fire-resistant furniture in public places (defined as area where 10 or more people gather). 48 . American laws require hotels to buy fire-resistant mattress covers, though covers made of fiber glass(纤维玻璃) and cotton do exist and are used by some companies. 49 .

The Du Pont fabric will sell for less than $5 a yard and it is believed that the market will develop over the next two years. 50 .

A The development of the material is timely

B And last year, England passed a law requiring that all furniture contain fine?resistant material

C The company expects that the competition will be very strong in the market because right now, its product is just one option

D And there are some expects

E Often the fires occur in hotels, and are caused by people smoking in bed

F However, the cotton covers wash out over time and the fiber glass is not very comfortable

    Growing cooperation among branches of tourism has proved valuable to all concerned. Government bureaus, trade and travel associations, carriers and properties are all working together to bring about optimum conditions for travelers.

    Travel operators, specialists in the field of planning, sponsor extensive research programs. They have knowledge of all areas and all carrier services, and they are experts in organizing different types of tours and ____(1)____. They distribute materials to agencies, such as journals, brochures and advertising projects. They offer familiarization and workshop tours ____(2)____.

    Tourist counselors give valuable seminars to acquaint agents with new programs and techniques in selling. In this way agents learn ____(3)____ and to suggest different modes and combinations of travel - planes; ships, trains, motorcoaches, car-rentals, and even car purchases.

    Properties and agencies work closely together to make the most suitable contracts, considering both the comfort of the clients and their own profitable financial arrangement. Agencies rely upon the good services of hotels, and, conversely, ____(4)____, to fulfill their contracts and to send them clients.

    The same confidence exists between agencies and carriers, ____(5)____. Carriers are dependent upon agencies to supply passengers, and agencies are dependent upon carriers to present them with marketable tours. All services must work together for greater efficiency, fair pricing and contented customers.

A including car-rental and sight-seeing services.

B so that in a short time agents can obtain first-hand knowledge of the tours.

C in preparing effective advertising campaigns

D as a result tourism is flouring in all countries

E hotels rely upon agencies

F to explain destinations

    Albert Einstein, whose theories on space time and matter helped unravel the secrets of the atom and of the universe, was chosen as "Person of the Century" by Time magazine on Sunday.

    A man whose very name is synonymous with scientific genius, Einstein has come to represent_(1)_the flowering of 20th century scientific thought that set the stage for the age of technology.

    "The world has changed far more in the past 100 years than in any other century in history. The reason is not political or economic, but technological-technologies_(2)_," wrote theoretical physicist Stephen Hawking in a Time essay explaining Einstein's significance. "Clearly, no scientist better represents those advances than Albert Einstein."

    Time chose as runner-up President Franklin Roosevelt to represent the triumph of freedom and democracy over fascism, and Mahatma Gandhi as an icon for a century when civil and human rights became crucial factors in global politics.

    "What we saw Franklin Roosevelt embodying the great theme of freedom's fight against totalitarianism, Gandhi personifying the great theme of individuals struggling for their rights, and Einstein being both a great genius and a great symbol of a scientific revolution that brought with it amazing technological advances_(3)_," said Time Magazine Editor Walter Isaacson.

    Einstein was born in Ulm, Germany in 1879. In his early years, Einstein did not show the promise of what he was to become. He was slow to learn to speak and did not do well in elementary school. He could not stomach organized learning and loathed taking exams.

    In1905, however, he was to publish a theory which stands as one of the most intricate examples of human imagination in history. In his "Special Theory of Relativity," Einstein described how the only constant in the universe is the speed of light. Everything else-mass, weight, space, even time itself-is a variable. And he offered the world his now-famous equation: energy equals mass times the speed of light squared-E=mc2.

    "Indirectly, relativity paved the way for a new relativism in morality, art and politics, " Isaacson wrote in an essay___(4)____. "There was less faith in absolutes, not only of time and space but also of truth and morality."

    Einstein's famous equation was also the seed that led to the development of atomic energy and weapons. In1939, six years after he fled European fascism and settled at Princeton University, Einstein, an avowed pacifist, signed a letter to President Roosevelt urging the United States to develop an atomic bomb before Nazi Germany did. Roosevelt heeded the advice and formed the "Manhattan Project"_(5)_. Einstein did not work on the project.

Einstein died in Princeton, New Jersey in 1955.

A.explaining Time's choices

B. how he thought of the relativity theory

C. more than any other person

D. that secretly developed the first atomic weapon

E. that flowed directly from advances in basic science

F. that helped expand the growth of freedom

    When do people decide whether or not they want to become friends? During their first four minutes together, according to a book by Dr. Leonard Zunin. In his book, "Contact: The first four minutes", he offers this advice to anyone __(1)___: "Every time you meet someone in a social situation, give him your undivided attention for four minutes. A lot of people’s whole lives would change if they did just that".

    You may have noticed that the average person does not give his undivided attention to someone he has just met. He keeps looking over the other person’s shoulder, as if __(2)__. If anyone has ever done this to you, you probably did not like him very much.

When we are introduced to new people, the author suggests, we should try to appear friendly and self-confident. In general, he says, "People like people who like themselves".

    On the other hand, we should not make the other person think we are too sure of ourselves. It is important to appear interested and sympathetic, realizing that the other person has his own needs, fears, and hopes.

    Hearing such advice, one might say, "But I’m not a friendly, self-confident person. That’s not my nature. It would be dishonest for me to act that way".

    In reply, Dr. Zunin would claim that a little practice can help us __(3)__. We can become accustomed to any changes we choose to make in our personality. "It is like getting used to a new car. It may be unfamiliar at first, but it goes much better than the old one."

    But isn’t it dishonest to give the appearance of friendly self-confidence when we don’t actually feel that way? Perhaps, but according to Dr. Zunin, ’total honesty" is not always good for social relationships, especially during the first few minutes of contact. There is a time for everything, and a certain amount of play-acting may be best for the first few minutes of contact with a stranger. That is not the time to complain about one’s health or to mention faults one finds in other people. It is not the time to tell the whole truth about one’s opinions and impressions.

    Much of __(4)__ also applies to relationships with family members and friends. For a husband and wife or a parent and child, problems often arise during their first four minutes together after they have been apart. Dr. Zunin suggests that these first few minutes together be treated with care. If there are unpleasant matters to be discussed, they should be dealt with later.

    The author says that interpersonal relations should be taught as a required course in every school, along with reading, writing, and mathematics. In his opinion, success in life depends mainly on __(5)_. That is at least as important as how much we know.

EXERCISE:

A) Feel comfortable about changing our social habits

B) What has been said about strangers

C) How we get along with other people

D) Interested in starting new friendships

E) Hoping to find someone more interesting in another part of the room

F) Who are eager to make friends with everyone

    Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

    Publicity then is part of public relations when it is initiated by the firm, __(1)__. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __(2)__, this influence generally may be less than that provided by the other components of the public image mix.

    Publicity may be in the form of news releases ___(3)___. Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. Furthermore, __(4)__; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.

    The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __ (5)__. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.

EXERCISE;

A) that have favorable overtones for the company initiated by the public relations department

B) not all publicity is initiated by the firm

C) usually in the form of press releases or press conferences

D) such as its product quality, the servicing and handling of complaints, and the tenor of the advertising

E) what it means to the company is

F) Although the basic purpose of public relations is to provide positive influence on the public image