【单选题】{{B}}第二篇{{/B}}
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely anAmerican invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years age, for example, the world’s top five public relations agencies wereAmerican-owneD、In 1991, only one was. TheBritish in particular are becoming more sophisticated and creative.A、recent survey found that more than half of allBritish companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not belong before London replaces New York as the capital of PR.
Why isAmerica lagging behind in the global PR race Firstly,Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly,American lag behind theirEuropean andAsian counterparts in knowing a second language. Less than 5 percent ofBur son-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage.Conversely, someEuropean firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, mostAmericans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and TheEconomist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner ofCNNCable News Network). Turner recently announced that the word “foreign” would no longer be used onCNN news broadcasts.According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
B．People involved in PR should avoid suing the word “foreign”.
C．American PR companies should be more internationally mindeD、
D．People working in PR should be more fluent in foreign languages.
网考网参考答案：C
网考网解析：
根据Ted Turner of CNN所声称的“… the word‘foreign’would no longer be used on CNN news broadcasts”，可见CNN的发展方向要放眼全世界，把世界作为自己的事业的着眼点．作者之所以引用这个例子是想以此建议“美国的公共关系公司也要更多地胸怀世界”，可见C为正确答案。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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