每日一练：职称英语考试卫生类每日一练(2019/11/11)
【单选题】
Public relations is a broad set of plannedcommunications about the company, including publicity releases, designed topromote goodwill and a favorable image.
Publicity then is part of public relations whenit is initiated by the firm, __(1)__. Since public relations involvescommunications with stockholders, financial analysts, government officials, andother noncustomer groups, it is usually placed outside the marketingdepartment, perhaps as a staff department or outside consulting firm reportingto top management. This organizational placement can be a limitation becausethe public relations department or consultant will likely not be in tune withmarketing efforts. Poor communication and no coordination may be theconsequences. __(2)__, this influence generally may be less than that providedby the other components of the public image mix.
Publicity may be in the form of news releases___(3)___. Publicity on the other hand should not be divorced from themarketing department, as it can provide a useful adjunct to the regularadvertising. Furthermore, __(4)__; some can result from an unfavorable press asa reaction to certain actions or lack of actions that are controversial or evendownright ill-advised.
The point we wish to emphasize is that a firmis deluding itself if it thinks its public relations function, whether withinthe company or an outside firm, can take care of public image problems andopportunities. Many factors impact on the public image. Many of these have todo with the way the firm does business, __ (5)__. Public relations and directedpublicity may help highlight favorable newsworthy events, and may even succeedin toning down the worst of unfavorable publicity, but the other components ofthe public image mix create more lasting impressions.
A) that have favorable overtones for thecompany initiated by the public relations department
B) not all publicity is initiated by the firm
C) usually in the form of press releases orpress conferences
D) such as its product quality, the servicingand handling of complaints, and the tenor of the advertising
E) what it means to the company is
F) Although the basic purpose of publicrelations is to provide positive influence on the public image
在下面提交答题后即可查看答案与试题解析
发布评论 查看全部评论