在职申硕英语习题练习
| 在职申硕英语考试易错题（2019/2/25） |
第1题： 年老いてくると、人々は昔のことを懐かしみ、昔の記憶を大事にするようになる。 |
| 【分析题】： |
| 第2题：案例2(10 分)多年以来，兰花壁纸公司的首席执行官兰雅一直致力于与零售商合作，试图吸引消费者购买兰花公司精美漂亮的高档壁纸，并使人们喜欢这些壁纸。为了达到这个目的，兰雅想尽了办法，又是设置宣传亭，又是建设用兰花“尽美极致”招贴画装饰的专卖店。然而，这家壁纸公司的市场份额仍然在不断下降。兰雅说她知道原因，因为“买房子不再是最糟糕的购物经历，而买壁纸成了人们的噩梦。”兰雅开始行动了。兰花公司将要在北京的金融商业街开张一家时尚的零售店，这是今后将陆续开张的全国110 家商店中的第一个。尽管兰花公司并没有对自己的计划加以说明，但其思路很清楚，在时尚的兰花商店中，训练有素的销售人员努力使潜在的购买者确信，兰花壁纸具有独特的绿色无污染技术和印刷技术优点。在兰雅看来，这种店铺销售的模式是万无一失的方法。尽管这种模式取得了一定程度的成功，并看起来有一定的说服力，但很少有旁观者相信新商店能够带领兰花公司走上一条繁荣兴旺之路。兰雅集中精力向一部分消费者销售精美漂亮的高档壁纸，有助于增加兰花公司的利润，但却阻碍兰花公司向潜在的新市场扩张。她对美学的力求完美产生了漂亮但却昂贵的兰花壁纸，这些产品对兰花的拥趸之外的消费者几乎没有什么吸引力，其市场份额只有可怜的2.8%。兰雅认为在大批量销售方面，自己能够有足够的经验比零售商做的更好。问题是，兰花壁纸的销售并不见涨。有人估计，假定兰花公司在一些寸土寸金的地区开张自己的商店，那么这些商店的年租金都要高达120 万元。正常看来，销售壁纸的毛利润为10%或者更少，所以兰花公司的每个商店每年必须销售1200 万元的壁纸才能弥补巨额租金。但是，这好像有些困难。目前兰花公司的每个店面销售额才800 万元，更不用说租金之外还有经营成本和雇佣销售员工的费用了。人们断言，不出两年，兰花公司肯定要回头纠正这个痛苦且代价高昂的错误。请问： 兰花公司的竞争优势和竞争战略是什么？(2 分) |
| 【分析题】： |
| 第3题：Comparisons were drawn between the development of television in the 20th century and the diffusion of printing in the 15th and 16th centuries. Yet much had happened (61) As was discussed before, it was not (62) the 19th century that the newspaper became the dominant pre-electronic (63) , following in the wake of the pamphlet and the book and in the (64) of the periodical. It was during the same time that the communications revolution (65) up, beginning with transport, the railway, and leading (66) through the telegraph, the telephone, radio, and motion pictures (67) the 20th-century world of the motor car and the air plane. Not everyone sees that process in (68) . It is important to do so. It is generally recognized, (69) , that the introduction of the computer in the early 20th century, (70) by the invention of the integrated circuit during the 1960s, radically changed the process, (71) its impact on the media was not immediately (72) .As time went by, computers became smaller and more powerful, and they became "personal" too, as well as (73) , with display becoming sharper and storage (74) increasing. They were thought of, like people, (75) generations, with the distance between generations much smaller. It was within the computer age that the term "information society" began to be widely used to describe the context within which we now live. A．on B．out C．over D．off |
| 【单选题】： |
| 第4题：Can an inventive society get bolder as it grows older That question affects people of all ages—especially those living in the United States,Europe, and Japan, which are expected to have fewer workers supporting more retirees.According to Science andEngineering Indicators (SEI):2OO2,issued by the National ScienceBoard (NSB、,America’s science and engineering workforce will continue to grow in coming decades, but its average age is likely to rise. Will scientific workers in their 50s and 60s continue to make valuable contributions The report avoided asking whether aging impairs creativity. If it does, then the growth of our productivity and improvement of our standard of living might be in trouble. There is already a shortage of youngAmericans in research; in 2003 the NS B、expressed concern over the United States’ dependence on foreign PhDs. Scientists, often older ones, have for years questioned how long they can stay productive. G.H. Hardy set the tone in his 1940 classic, A、Mathematician’sApology. "Like any other mathematician who has passed sixty," Hardy confessed, "I have no longer the freshness of mind, the energy, or the patience to carry on effectively with my proper jo B、" He continued that "mathematics... is a young man’s game." The age lore of other sciences can be similarly misleading. The Nobel laureate physicist PaulDirac has suggested, tongue in cheek, that a physicist over 30 was as good as dead, and the physicist-historianAbraham Pals wrote ofEinstein after 1925 (whenEinstein was 46)that, as far as his work went, he might as well have gone fishing.And yet the sociologist Harriet Zuckerman, in her landmark 1977 book, ScientificElite ,observed that U.S. Nobelists received their prizes for work done when they were, on average, nearly 39. Sir Nevill Mott won a Nobel Prize in physics for his postretirement research. Great biologists seem especially hardy. The German naturalistAlexander von Humboldt successfully surveyed harsh, remote areas of the RussianEmpire for goldfields after turning 60,and began publishing the 19th century’s greatest work of synthesis,Cosmos, at age 76;he had completed 2000 pages by his death at 89,in 1859. More recently, Harvard University’sErnst Mayr was still writing papers at 100. Why, then, do certain researchers stagnate while others flourish Some might be internalizing what Zuckerman called the "mythology" of aging in science.But another factor is that any education has built-in limits.EvenEinstein may have been bumping against them. Scientists over 40 face a choice: continue using the endowments that have served them well but are challenged by a new generation, or turn to new subjects. According to the author, the growth of productivity and improvement of living standard cannot be made without ______. A、the aged scientific workers B、foreign PhDs C．scientific elite D．yong engineering workforce |
| 【单选题】： |
| 第5题： Blacks had distinct {{U}} (8) {{/U}}. For the most part, they came to the "land of opportunity" as slaves and were not free to keep their {{U}} (9) {{/U}} and cultural traditions. {{U}} (10) {{/U}} mostEuropean immigrants, blacks did not have the protection of a support group; sometimes slave owners separated members of {{U}} (11) {{/U}} family. They could not mix easily with the {{U}} (12) {{/U}} society either because of their skin color. It was difficult for them to {{U}} (13) {{/U}} theAmerican culture.Even after they became flee people, they were still discriminated {{U}} (14) {{/U}} in employment, housing, education, and even in public {{U}} (15) {{/U}}, such as restrooms. |
B．much
C．more
D．little