【单选题】
BusinessConsulting
A
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do.Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
B
A
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do.Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
B
Brands andBranding
This book argues that because of the power of not-for-profit brands like the RedCross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C、
This book argues that because of the power of not-for-profit brands like the RedCross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C、
Emerging Markets
Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
D
Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
D
EssentialDirector
Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.
This book covers almost every aspect of the field concerned and also reviews the best practice in this fielD、
网考网参考答案：B
网考网解析：
我们可以看出，这个题干其实是把B篇的最后一句话进行了改写、句子顺序略作调整而已，意思不变。其包含的两个基本意思分别表述如下： (1) 题干：This book…reviews the best practice in this field． 原文：this book provides a review of best practice in branding… (2) 题干：This book covers almost every aspect of the field concerned… 原文：this book…covering everything from brand positioning to brand protection，…通过对比不难看出，应选B。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.
This book covers almost every aspect of the field concerned and also reviews the best practice in this fielD、
网考网参考答案：B
网考网解析：
我们可以看出，这个题干其实是把B篇的最后一句话进行了改写、句子顺序略作调整而已，意思不变。其包含的两个基本意思分别表述如下： (1) 题干：This book…reviews the best practice in this field． 原文：this book provides a review of best practice in branding… (2) 题干：This book covers almost every aspect of the field concerned… 原文：this book…covering everything from brand positioning to brand protection，…通过对比不难看出，应选B。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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