TheNetsuccessof"LazySunday"representsade
The Net success of "Lazy Sunday" represents a defining moment for the film and television business.Advances in digital video and broadband have vastly lowered the cost of production and distribution. Filmmakers are now following the path blazed by bloggers and musicians, cheaply creating and uploading their work to the We
B、If it appeals to any of the Net’s niches, millions of users will pass along their films through e-mail, downloads or links. It’s the dawn of the democratization of the TV and film business--even unknown personalities are being propelled by the enthusiasm of their fans into pop-culture prominence, sometimes without even traditional intermediaries like talent agents or film festivals.
"This is like bypass surgery,’ saysDan Harmon, a filmmaker whose monthly L.
A、-based film club and Web site,Channel 101, lets members submit short videos, such as the recent 70s’ music mockumentary "Yacht Rock," and vote on which they like best. "Finally we have a new golden age where the artist has a direct connection to the audience;"
The directors behind "Lazy Sunday" embody the phenomenon. When the shaggy-haired Samberg, 27, graduated from NYU Film School in 2001, he faced the conventional challenge or, crashing the gates Of HollywooD、With his two childhood friendsAkiva Schaffer and Jorma Taccone, he came up with an unconventional solution: they started recording music parodies and comic videos, and posting them to their Web site, TheLonelyislanD、com.
The material got the attention of producers at the oldABC、sitcom "SpinCity", where Samberg and Taccone worked as low-level assistants; the producers sent a compilation to a talent agency. The friends got an agent, made a couple of pilot TV sketch shows forComedyCentral and Fox, featuring themselves hamming it up in nearly all the roles, and wrote jokes for the MTV MovieAwards.Even when the networks passed on their pilots, Samberg and his friends simply posted the episodes online and their fan base--at 40,000 unique visitors a month earlier this year--grew larger. LastAugust, Samberg joined the "SNL" cast, and Schaffer and Taccone became writers. Now they share an office in RockefellerCenter and "are a little too cute for everyone," Samberg says, "We are friends living our dream."
Short, funny videos like "Lazy Sunday" happen to translate online, but not everything works as well.Bite-size films are more practical than longer ones; comedy plays better than dram
A、But almost everything is worth trying, since the tools to create and post video are now so cheap, and ad hoc audiences can form around any sensibility, however eccentriC、
Which of the following contributed most to the Net success of "Lazy Sunday"
A、Producers at the oldABC、sitcom "SpinCity".
B、Conventions of HollywooD、
Comic nature of the video.
D.Eccentricity of audiences onlin