MeetThomasKingsleyThomasKingsleyworksfor
Meet Thomas Kingsley
Thomas Kingsley works for Meridian Finance inEast London. He works as a sales executive. He (29) with a large number of small and medium-sized businesses in the London areA、He (30) them on the best financial products for their needs.
He is only in (31) office in the morning when he discusses clients (32) the Sales Manager. Then he travels around London to see his clients. He informs them about new products on the market. He keeps a (33) of any changes in the clients’ information so that he can offer advice if necessary. He (34) his paperwork and arranges (35) from home or from his car between appointments.
If any members would like (36) advice on insurance or any financial product, please de not (37) to phone Thomas or one of his colleagues (38) 02072364925. (39) will be happy to help you (40) they can!
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C、fromQuestions29-40·Readtheinformationbelowab
Questions 29-40
·Read the information below about MaureenDowD、
·Choose the correct word to fill in each gap fromA,B、orC、below.
·For each question (29-40), mark one letterA,B、orC、.A．The Working Life of MaureenDowd
In the world of business, it is not always easy for women to do the same things as men.Consider the working dinner.
In order to do your job well, it’s important to sometimes see clients and business contacts away{{U}} (29) {{/U}}the office. In a more relaxed atmosphere, you can get to know your business partner{{U}} (30) {{/U}}In the end, after all, people do business with people they like.
Women start out{{U}} (31) {{/U}}a disadvantage because，unless you’re Nancy Lopez or Martina Navratilova，it’s{{U}} (32) {{/U}}to invite men out for a game of golf or tennis．Men usually prefer{{U}} (33) {{/U}}play sports with other men．
You might think that restaurants are the perfect playing fielD、But they can be dangerous grounD、{{U}} (34) {{/U}}people from the office see two men they know having dinner together，they think it’s business．If colleagues see a woman dining with a man，they often{{U}} (35) {{/U}}if it’s another kind of business．
I’m still looking{{U}} (36) {{/U}}the perfect solution．Breakfasts are out because I find it impossible to be pleasant at 7A、m．over a bowl of muesli．I love lunching，but that’s usually a bad time for busy people，{{U}} (37) {{/U}}if they are on the roaD、So that brings us back to dinner．
One answer is to take another colleague or client to dinner{{U}} (38) {{/U}}no one can think it is a tete-a-tete．Of course，this isn’t always convenient．So when I can’t do this，I take guys out to dinner to one-on-one places where I’m most{{U}} (39) {{/U}}to see colleagues．The more your colleagues see you doing working dinners with different men，the{{U}} (40) {{/U}}they know it is part of your business style．
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·Readthearticlebelowaboutacompany.·Choos
·Read the article below about a company.
·Choose the correct word to fill each gap fromA,B,C、or
D、
·For each question (21-20), mark one letterA,B,C、orD、on yourAnswer Sheet.A．for
The company started{{U}} (22) {{/U}}a small office in central London, a staff of five and a turnover{{U}} (23) {{/U}}the first 16 months of ￡53,000. Today it has a modern headquarters atAbingdon, near Oxford, employs about 200 people and has a turnover of￡18 million. TheBritish company,{{U}} (24) {{/U}}the other overseas subsidiaries, is a sales operation.Aangdon is an ideal town{{U}} (25) {{/U}}the UK headquarters. It is very central as a distribution point and only five miles north{{U}} (26) {{/U}}the "inland port" of Milton.
The Miele group employs 13,500 people worldwide.{{U}} (27) {{/U}}it is still a family concern. "There is regular contact{{U}} (28) {{/U}}headquarters in Gutersloh, Germany," says Herr Wedekind, chief executive of theBritish subsidiary.
The group sells{{U}} (29) {{/U}}products to up-market customers in shops like Harrods and advertises in publications like The Sunday Times magazine. "We sell our products to people{{U}} (30) {{/U}}want quality, want the best, good after-sale service and trouble-free appliances," says Herr Wedekin
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Discussion--about 5 minutesIn this part of the test you are given a discussion topiC、You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner.After that the examiner will ask you more questions related to the topiC、
(71){{U}}TheInternetisapowerfulandcost-e
(71) {{U}} The Internet is a powerful and cost-effective tool for conducting market research regarding consumer behavior, identifying new markets, and testing consumer interest in new products. {{/U}}Although telephone or shopping mall surveys(调查) will continue, interest in interactive Internet research methods is on the rise. (72) {{U}} Online market research utilizing the Internet is frequently more efficient, faster, and cheaper, and you have the ability to get a more geographically diverse(不同的) audience than those found in offline surveys. {{/U}} Furthermore, the size of a market research sample is the key determinant of research design. (73) {{U}} The larger the sample size, the larger the accuracy and the predictive capabilities of the results. {{/U}} On the Web, one can conduct a very large research study much cheaper than with other methods (20 percent to 80 percent less). For example, (74) {{U}} telephone surveys can cost as much as $50 dollars per respondent. {{/U}} This may be too expensive for a small company that needs several hundred respondents.An online survey will cost a fraction of this.Internet-based market research is often done in an interactive manner by allowing personal contacts with customers, and it provides marketing organizations with greater ability to understand the customer, market, and the competition. For example, it can identify early shifts in products and customer trends, enabling marketers to identify products and marketing opportunities and to develop those products that customers really want to buy. (75) {{U}} It also tells management when a product or a service is no longer popular. {{/U}} The larger the sample size, the larger the accuracy and the predictive capabilities of the results.AnHRmanagerusuallyrecruitspeopleoutsidet
An HR manager usually recruits people outside the company by
A、memos．
B．advertisements．
C．newsletters．·ReadthearticlebelowaboutcafesinFrance.·
·Read the article below about cafes in France.
·Choose the correct word to fill each gap, fromA,B, orC、on the opposite page.
·For each question 29-40, mark one letter (A,B、orC、on yourAnswer Sheet.A．
Cafes are very much a part of the French way of life and are frequented as a meeting point among friends. Most cafes are primarily focused {{U}} (29) {{/U}} drinks but provide lunchtime snacks {{U}} (30) {{/U}} as sandwiches, salads and toast.All kinds of drinks are served, {{U}} (31) {{/U}} alcoholic drinks and hot beverages.
Generally customers {{U}} (32) {{/U}} consume only a small mount of food and drink {{U}} (33) {{/U}} visit and there are high taxes on alcohol served in public bars.Consequently, the price of drinks is generally high {{U}} (34) {{/U}} with otherEuropean countries. {{U}} (35) {{/U}} cafes increasingly have to compare with fast food outlets, {{U}} (36) {{/U}} are used as meeting places by young people attracted by their low prices.
In France, cafes and bars are mainly independent family-nm businesses, {{U}} (37) {{/U}} 70% of them employing between one {{U}} (38) {{/U}} five people. The number of cafes and bars in France has steadily diminished {{U}} (39) {{/U}} the past few years, although most closures were limited {{U}} (40) {{/U}} rural areas.
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C．ExportDirector·ReadthearticlebelowabouttheEarlyDevelop
· Read the article below about theEarlyDevelopments inAmericanEconomy and questions.
· For each question (13-18), mark one letterA,B,C、orD、on yourAnswer Sheet.Another important development was concerningA．the steam engines.
One key development was the introduction of the factory system, which gathered many workers together in one workplace and produced goods for distribution over a wide areA、The first factory in the United States is generally dated to 1793, when anEnglishman named Samuel Slater came toAmerica to build a cotton cloth factory. He built the machinery from memory, because it was a crime to carry factory plant out ofEnglanD、The success of Slater’s factory started a process of change that turned the northeastern region of the United States into an important manufacturing center. The making of textiles also meant increased demand for cotton, grown in the southern region for the United States.As a result, the nation became a major cotton producer.
Another important development was the "American system" of mass production, which originated in the firearms industry about 1800. The new system required precision engineering to create parts that were interchangeable. This, in return, allowed the final product to be assembled in stages, each worker specializing in a specific operation.
Just as Slater’s new factory system was being introduced, anAmerican namedEli Whitney made cotton production more efficient by inventing a machine—the cotton gin—that rapidly removed the seeds from the bolls of cotton. Removing the seeds by hand was a difficult task; Whitney’s machine made the job almost easy.
Whitney also began manufacturing rifles in a new way. Guns had always been made by gun makers working in their homes or small shops.Because the guns were handmade individually, a part from one gun would not necessarily fit another gun. Whitney began making guns with machinery, so that all the parts were the same in each gun. This method of manufacturing goods in a factory, with interchangeable parts, helped to advanceAmerican industry.
In 1913, the automaker Henry Ford introduced the "moving assembly" line. This was a variation on the earlier practice of continuous assembly.By improving efficiency, it made possible a major saving in labor costs.A、new breed of industrial managers began the careful study of factory operations with the aim of finding the most efficient ways of organizing tasks. Their concepts of "scientific management" helped to lower the costs of production still further. Lower costs made possible both higher wages for workers and lower prices for consumers. More and moreAmericans were gaining the ability to purchase products made in the United States.During the first half of the 20th century, mass production of consumer goods such as cars, refrigerators and kitchen ranges helped to revolutionize the ways in whichAmericans liveD、
B．the mass production.
C．the mobile operation.
D．the textile industry.A．threeB．fourC．five
A、three
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C．fiveWhetdoesthemanwant[*]
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WhenBeth lost her job, she was very worried about
A、a close colleague.
B．her own future.
C．a major client.·Readthearticlebelowabouthowtobuildupand
· Read the article below about how to build up and keep healthy relations with co-workers．
·Choose the correct word or phrase to fill each gap frOmA．B．C、or
D、on the opposite page．
· For each question 21-30，mark one letterA，B，C、orD、on yourAnswer Sheet．A．signalsCoworker relations：defuse tension with tact
It’s Monday morning，and you haven’t even had your coffee yet．But that hasn’t stopped a colleague from．telling you all about his adventurous weekend。In fact，you’ve heard several stories in extreme detail，and he shows no{{U}} (21) {{/U}} of stopping．You just want to get to work，but how do you say so without{{U}} (22) {{/U}}．the other person’s feelings This situation，like many others，requires tact and diplomacy．When you work in close quarters，issues like this one are bound to{{U}} (23) {{/U}}．from time to time.
Thankfully，speaking with a coworker about an awkward issue doesn’t have to induce paniC、Here’s how to {{U}} (24) {{/U}} the situation：
First，{{U}} (25) {{/U}}．the circumstances．Before saying anything to your colleague，weigh the pros and cons of speaking up．Second，explain the impact．If a {{U}} (26) {{/U}}conversation is necessary，don’t confront the person in a group setting．Voicing your frustration in front of others could{{U}} (27) {{/U}}．your colleague．Instea
D、explain your concern when you’re alone with your coworker and let the person know how the situation{{U}} (28) {{/U}}．you．Last，reach an agreement．Don’t end the conversation without coming to some sort of resolution．Solving the issue may require a{{U}} (29) {{/U}}.For example，If you find your coworker’s music loud and annoying．he may agree to use headphones during the mornings and afternoons if you don’t mind that he uses his speakers later in the day，when things have{{U}} (30) {{/U}}．down．
Remember that every situation is different and that some conversations with a coworker will be awkward regardless of your approach．But by being honest and respectful with colleagues，you’ll solve issues before they fester and ensure your work relationships remain healthy．
B．clues
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D、marksOur new and improved Bravo series of per
Our new and improved Bravo series of personal computers is designed to do calculations in a new way. . .. . ..example . . . . . .
For example , the new Bravo MT has the same features of Intel\’s very fast Pentium 60MHz microprocessor. It\’s all the power you need to run an entire workgroup or the latest graphics-intensive programs, and processes even the most complicated mathematical calculations five times faster than the DX2/66. ...... 8...... It\’s perfect for the power user who demands high performance at an attractive price point.
Also new from AST is our latest generation of Bravo LC desktops, a value line of energy efficient 486 personal computers. Our entire Bravo LC family ,while still affordable, has new muscle--Intel 486 microprocessors up to 100 MHz and a VESA Local Bus slot. Today, it\’s fast, tomorrow it could be even faster, if you choose to raise it to Intel\’s Pentium Over Drive processor. How about more performance in less space? The Bravo LP is a low profile 486 , loaded with award-winning engineering. ... ... 9 ... ... And the graphics RAM can be enlarged to ZMB for 64-bit processing.
Our new Bravo NB notebook computers, recently named the number one of the 20 world\’s top notebook computers ,are some of our best examples of the Bravo family. ... ...10 ... ... It is particularly ideal for small businesses ,home offices ,and mobile users.
With Bravo , there\’s something for everyone. Including high value , performance , and the most responsive around the-clock phone support anywhere. ... ... 11 ... ...
By the way ,our 486 Bravos are all approved by the Environmental Protection Agency.... ... 12... ...For an AST reseller near you ,please call 800 876- 4 AST.
Example: C
A. Would you expect anything from the world\’s fifth largest (and growing )personal computer company?
B. In addition ,you\’ll find .yourself in the enjoyment of free maintenance and
transportation.
C. If you want speed, power, expandability, and dazzling graphics performance at a very affordable price, you\’ll find it in our Bravo personal computers.
D. The MT also comes with two AL-slots for graphic upgrades and installed windows-based software solutions.
E. So , you\’ll save energy , money ,and perhaps a few trees.
F. For instance, innovative security features help you keep your most confidential work to yourself.
G. As a result, you need a certificate issued by the Environment Protection Agency if you buy a personal computer.
H. The Bravo NB4/33 is even thinner, lighter ,faster , and more affordable- using very little power with a longer battery life.
I. Finally, the DX2/66 is inferior to our Bravo MT in speed, function and
graphics performance.{{B}}HowtoapproachReadingTestPartFour{{/
{{B}}How to approach Reading Test Part Four{{/B}}
· This part of the Reading Test tests your vocabulary
· Read the whole text quickly to find out what it is about.As you read, try to predict the words that might fill the gaps.
· Look at the four possible answers for each gap and cross out any obviously incorrect words.
· Then read both before and after each gap to decide which word should go in it. The word needs to fit both the meaning and the grammar
·After completing all the gaps, read the whole text again to check your answers.
· Read the article on the opposite page about how companies can attract and retain good quality staff.
·Choose the best word from below to fill each gap.
· For each question 21 - 30, mark one letterA,B,C、orD、on yourAnswer Sheet.A．propose
To gain competitive advantage, organisations need to attract and retain potential high-performers who can develop and implement winning strategies. They need people with a genius for{{U}} (21) {{/U}}things done quickly and effectively, which includes completing projects on time, and inspiring and leading colleagues. In{{U}} (22) {{/U}}they need the ability to ensure a company’s success. Such people can{{U}} (23) {{/U}}their organisations to great heights.
However, many of those who stand{{U}} (24) {{/U}}because of their talent leave because their employers are{{U}} (25) {{/U}}to their agendas. In fact, many organisations need a clearer idea of what motivates such people.
Money is not particularly effective as a motivator, because high - performers tend to{{U}} (26) {{/U}}a good financial package for granteD、Empowerment is particularly significant for new talent, however, and wise employers{{U}} (27) {{/U}}high - performers the opportunity to feel that they ’own’ a project.
The challenge of the work is another essential motivator for high-fliers, who need to feel that their employer has a strong{{U}} (28) {{/U}}of how the job contributes to their career development. High - performers should also have a platform for self- development, to enable them to{{U}} (29) {{/U}}their skills.
Above all, high - performers want to feel that the organisation they work for{{U}} (30) {{/U}}them as special. If they find that it is not interested in them as people but only as high-performing commodities, it will be hardly surprising if their loyalty is minimal.
An organisation which bears ail this in mind is in a better position to keep its high-fliers, both present and future.
B．offer
C．provide
D．supplyMobileAdvertisingTheNextBigThingAAdverti
MobileAdvertising The NextBig Thing
A
Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising.But marketers are hailing the mobile phone as advertising’s promised lanD、It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
B
The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.
C
Yet the biggest selling point of mobile ads is what marketing types call ’ relevance’ .Advertisers believe that about half of all traditional advertising does not reach the right audience.But mobile advertising through text messages is the most focused: if marketers use mobile firms’ profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber’s habits.
D
In September,Blyk, a new mobile operator, launched a service inBritain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ’Britain is the largest, but also the trickiestEuropean ad market, so if it works here it will work everywhere,’ says PekkaAla-Pietila, chief executive and one of the founders ofBlyk.
If mobile ads turn out successful inBritain, otherEuropean markets will be encouraged to do the same thing.