ThisservicewillcostmorebecauseA.petrolpr
This service will cost more becauseA. petrol prices have risen.B. the delivery of goods is taking longer.C. vehicles are more expensive to buy.
GIVINGMEMORABLEGIFTSYougivebusinessgifts
GIVING MEMORABLE、GIFTSYou give business gifts for specific business reasons: to thank a customer for their past business; to cement the relationship; and to encourage their continued business. (0) . To give gifts that are well received and memorable, and avoid giving gifts that offend, here is what you need to know. Does your company have a policy on corporate gifts What is the policyDo the gifts get charged to your budget or to an overhead account What is the budget for these items Is anyone else in your company sending gifts to customers who are on your list If so, your gifts should complement each other. (8). Find out whether anyone in your organization is sending gifts to peers of your customer.Coordinate to make sure that neither gift makes the other appear inappropriate. Does the recipient’’s company set limits on the number or value of gifts their employees can accept (9). Some specify a dollar. Others prohibit them altogether. Find out what that policy is and abide by it. You don’’t want to put your customer in the awkward position of having to decline a gift from you because it violates their company policy.This is the most important item. (10). Which holiday does she celebrate at this time of the year—Christmas, Hanukkah, Kwanzaa, none Would he prefer the gift delivered to his home or his office What gifts from previous years has she liked enough to display in her office (11). Who are the best suppliers for different types of products Where can you get top quality items of different types from one source Who has the best price; the best engraving; the shortest turnaround; the fastest delivery (12). They often can suggest appropriate gifts and help expedite processing or delivery.[A] Suppliers with whom you have established a relationship understand you and your business.[B]Does he have a favorite charity to which you can donate in his name [C]Consider combining the budget amounts to give the client one nicer gift rather than two separate gifts.[D] You want to select and deliver gifts that leave your clients delighteD、[E] Some companies limit it to "token" gifts.[F] What does he like to do away from the office [G] Put the gift certificate in the holiday card and hand deliver it.EXAMPLE、The correct answer for blank (0) is [D].·Readthepassageaboutthejobofstoreassista
· Read the passage about the job of store assistants.
·Choose the correct wordA,B,C、or
D、from below the passage to fill each gap.
· For each question (19-33) , mark one letterA,B,C、orD、on yourAnswer Sheet.A．stored
Every customer has different{{U}} (22) {{/U}}. and different reasons for coming into the store. Some know{{U}} (23) {{/U}}what they want, ask for it and buy it. Many, however, are not sure, and if they are not{{U}} (24) {{/U}}correctly they may go somewhere else to boy. The store assistant must{{U}} (25) {{/U}}when and how to offer help, and gain the customer’s confidence with the{{U}} (26) {{/U}}amount of questioning about what they are looking for. They can then give information and advice about the products which might{{U}} (27) {{/U}}the customer’s requirements. This demands both communication skills and knowledge of the product. Finally, they have to persuade the customer to make the{{U}} (28) {{/U}}to buy, and ’close the deal’. If the customer is just{{U}} (29) {{/U}}, the store assistant needs to offer efficient and friendly service, hoping that the customer will return when he or site is ready to buy. It is worth remembering that many stores depend on their{{U}} (30) {{/U}}customers for a large part of their{{U}} (31) {{/U}}
The actual tasks of a store assistant vary with the type of goods sol
D、In a men’s outfitters these could include{{U}} (32) {{/U}}a customer for a suit. In an electronics store, it is vital to be able to{{U}} (33) {{/U}}how a computer or hi-fi unit works and to ensure that the customer bas any accessories they might nee
D、
B．provided
C．stocked
D、packed·ListentothediscussionbetweenHenry,MD,an
· Listen to the discussion between Henry, MD, and Rachel, Office Manger.
· For each question (23 -30), mark one letterA,B、orC、for the correct answer.
· You will hear the recording twice.Where will staff do the computer courseA．
B．
C．TRAININGOPPORTUNITIESFORLOCALBUSINESSESA
TRAINING OPPORTUNITIES FOR LOCALBUSINESSES
Aseries of 15 one-day courses is being planned for small businesses in the Scar brook area during September and October. The focus will be on practical training in a range of business skills areas, including presentation skills, marketing on the internet, negotiating effectively and dealing with difficult clients.
The courses are being run by a recently founded training organisation, Scar brook TrainingCompany (STC、. This organisation is a partnership between Scar brookCouncil and the town’sBusinessDevelopmentAgency, which has been training Scar brook businesses for a number of years.
A、spokesperson for the company confirmed that STC, which receives government funding, is offering these courses free of charge. This is an excellent opportunity for local businesspeople, who would otherwise expect to pay as much as ￡250 to attend a one-day business skills course.
Although firms are allowed to register a maximum of two employees per course, participants may attend as many courses as they wish.Bookings will take place for the two weeks following an open day at STC、on 27August. STC、recommends that applications for places are submitted as soon as possible to avoid disappointment.
For further information, contact STC、on: 0859 211432 or online at: http://www, stC、co.uk.
The Scar brook TrainingCompany has existed for only a short time.A．Right
B、Wrong
C．Doesn’t sayCompactInternationalThisyearhasbeenanexc
Compact International
This year has been an excellent year forCompact International. Our total sales have reached ￡42 million and sales in the UK show (29) impressive 8% growth.
In 2004 we (30) forced to invest heavily in new technology.But the initial problems this caused have been balanced (31) the excellent progress we have made. We are producing 23% more than three years (32)
Our success is partly due to our sales staff, (33) have managed to find many new customers. (34) hard work is a model for us all.
The joint venture project in Indonesia began with many problems, (35) we have now overcome most of them and we will start selling better in 2007. The project will be similar (36) the one in MalaysiA、
The company (37) begun a new training program for our employees. These have been so popular (38) we will extend the program for one more year. If we can (39) the number of employees who attend the program, there will surely be an increase (40) our sales volume.
A．as
B．to
C．inVisitingacompany访问公司Sayinggoodbye告别
Visiting a company 访问公司
Saying goodbye 告别TheiPodHasTurnedAppleintoaSuperbrandNosi
The iPod Has TurnedApple into a Superbrand
No single brand could be compared toApple’s iPod, which is expected to be the hottest gift over the holiday season. In the three months toDecember 31st,Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony’s Walkman once did when music was delivered on cassette instead of over the internet.And (20) Apple’s iTunes Music Store accounting for 80% of legal music downloads, theCalifornian company now has a brand that marketers hold in awe.But canApple also use its new brand power to sell (21) computers
AtApple’s annual Macworld event on January 10th, Steve Jobs, the company’s chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft’s Windows operating system.Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remainsApple’s most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC、users who buy an iPod subsequently go on to buy a MaC、In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%.Apple’s challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working inApple’s favour is peer (28) : what friends and relatives have to say about products is now the most (29) form of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod forChristmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft’s shadow,Apple (33) from having a distinctive, counter-cultural branD、But given its dominance in digital music, where it is anything but the underdog, how long canApple keep its cool
A．cared
B．trusted
C．worried
D．settledTaskTwo—Complaints·Forquestions18-22,mat
______
·For questions 18-22, match the extracts with the complaints, listedA-H.
·For each extract, choose the speaker’s main complaint about the course.
·Write one letterA-H) next to the number of the extract.
A、the course cost too much
B、the food was disappointing
C、the center was too far away
D、the course was too short
E、the trainer was disorganised
F the course went on for too long
G the group was too big
H the course started late{{B}}Usingthetelephone使用电话{{/B}}{{B}}Ask
{{B}}Using the telephone 使用电话{{/B}}Accordingtothetalk,in1997,theSalesofAMAT
According to the talk, in 1997, the Sales ofAMAT is
A、200,000
B．250,000
C．600,000Toconnectautomaticallytoyouroldnumber,ov
To connect automatically to your old number, overseas callers will ______.
A、not be charged for the service during the first year
B．not be charged for the service for the first 9 months
C．be charged for the service for the first 9 monthsportoforigin
port of originA．Theman’saddress.B．Thepriceofthecar.C．T
A、The man’s address.
B．The price of the car.
C．The age of the car.Sometermsusedinjobtitles职位称呼
Some terms used in job titles 职位称呼ProblemsPotentialExportersAreFacingManyf
Problems PotentialExportersAre Facing
Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objectives, regardless of the problems involveD、Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one.Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts.Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation.A、firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employeD、
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms, too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitoreD、This requires a company marketing executive to be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limiteD、Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
For a distributor to be successful, the exporter mustA．focus on one particular region.
B．finance local advertising campaigns.
C．give the same support as to domestic agents.
D．make sure there are sufficient marketing staff locally.{{B}}PARTONE{{/B}}·Forquestions1-8youwil
{{B}}PART ONE{{/B}}
· For questions 1-8 you will hear eight short recordings.
· For each question, mark one letterA,B、orC、for the correct answer.
· You will hear the eight recordings twice.Which department does the woman work forA．
B．
C．TheArtofWritingLettersLetters-writingisb
TheArt of Writing LettersLetters-writing is becoming a lost art --- in fact the practice of writing personal letters is diminishing (减少，降低) to such an extent today that they threaten to become extinct (灭绝的，消失的). Since daily events are communicated by newspapers, radio, television and e-mails with great accuracy and dispatch, the circulation of general news --- which formed the chief reason for letters in the stagecoach (驿站马车；定期公共马车) and sailing –vessel days --- has no part in the hurried correspondence of the twenty-first century. Yet people do write letters, and there are still some who possess a gift (才能) for the fresh turn of phrase (措辞，表达方式) that we see in old letters. It may be, though, that in the past the average writing was no better than the average of today, for naturally, the unusually gifted letters are the ones that have been preserved for us over the years.Most people who wonder how they will ever fill a blank sheet of paper find that the difficult part of a letter is the beginning. The instruction of a professor ofEnglish --- “Begin at the beginning of what you have to say, go on until you have finished, and then stop”--- is just about as much help as was the instruction of the artist who proclaimed, “You simply take a little of the right color paint and put it on the right spot.” Perhaps the following suggestions will be more helpful.Even someone who loves the sight of your handwriting could hardly be expected to enjoy a letter beginning, “I know I ought to have written sooner, but I haven’t had anything to write about.” Or one saying, “I suppose you think I have been very neglectful, but you know how I hate to write letters.” Yet such sentences are written time and again by people who are utterly unaware that they are really expressing an unfriendly thought.It is easy enough to begin a letter in answer to one that has just been receiveD、You have fresh new to comment on and the impulse (冲动) to reply needs no prodding (激发，激励). Nothing can be simpler than to say, “We were all so pleased to get your letter on Tuesday,” or “Your letter was so very welcome.” Then you take up the various subjects in the letter, which should certainly launch you upon topics of your own.Remember to answer all of the writer’s specific questions. It is not only unflattering (不讨人喜欢的) to be given the impression that you read them hurriedly, but often very upsetting if long-awaited information is not forthcoming (即将到来的).Just as the beginning of a letter should give the reader an impression of greeting, so should its ending express friendly or affectionate leave-taking. Nothing can be worse than to flounder (犹豫或出错误) for an idea that will effect your escape. “Well, I guess you have read enough of this,” and “You’re probably bored by now, so I’d better close” are obvious phrases of desperation. “The mountains were beautiful at sunset” is also a bad closing sentence because it means nothing personal to either of you.But if you add, “They reminded me of when we were all inColorado together,” you have established a connection, and you can go on to finish, “How I wish we were together again now.”When you leave a good friend’s house you don’t have to invent a special sentence in order to say good-bye. Leave-taking in a letter is the same. In personal letters to friends or family it is not necessary to use the standard forms of closing. One of the following is fine:Will write again in a day or two.Only have twenty minutes to get to work! So good-bye for now. Counting the hours till next weekenD、 The passage has mainly discussed the art of writing __________.
A、business letters
B、personal letters
C、invitation letters
D．public letters·ReadthearticlebelowaboutadvertisingStra
· Read the article below about advertising Strategy.
·Are sentences 16-22 on the opposite page ’Right’ or ’Wrong’ If there is not enough information to answer ’Right’ or ’Wrong’, choose ’Doesn’t Say’.
· For each sentence 16-22, mark one letterA,B、orC、on yourAnswer Sheet.Fanta Latina and Fanta Madness are designed to appeal to French consumers.A．
In terms of its advertising strategy,Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, PepsiCo.During the football world cup, special promotions were organized in some supermarkets.
The company’s good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions.Coca-Cola’s attempts to diversify its range of products were illustrated by the successful introduction of theAquarius brand within the emerging functional drinks sector.
The company’s recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers’ tastes. The growth of the low-calorie variantCoca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within theCoca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
B．
C．A．fieldB．counterC．marketD．fair
A．field
B．counter
C．market
D．fair