在职申硕英语考试

【分析解答题】案例2(10 分)多年以来，兰花壁纸公司的首席执行官兰雅一直致力于与零售商合作，试图吸引消费者购买兰花公司精美漂亮的高档壁纸，并使人们喜欢这些壁纸。为了达到这个目的，兰雅想尽了办法，又是设置宣传亭，又是建设用兰花“尽美极致”招贴画装饰的专卖店。然而，这家壁纸公司的市场份额仍然在不断下降。兰雅说她知道原因，因为“买房子不再是最糟糕的购物经历，而买壁纸成了人们的噩梦。”兰雅开始行动了。兰花公司将要在北京的金融商业街开张一家时尚的零售店，这是今后将陆续开张的全国110 家商店中的第一个。尽管兰花公司并没有对自己的计划加以说明，但其思路很清楚，在时尚的兰花商店中，训练有素的销售人员努力使潜在的购买者确信，兰花壁纸具有独特的绿色无污染技术和印刷技术优点。在兰雅看来，这种店铺销售的模式是万无一失的方法。尽管这种模式取得了一定程度的成功，并看起来有一定的说服力，但很少有旁观者相信新商店能够带领兰花公司走上一条繁荣兴旺之路。兰雅集中精力向一部分消费者销售精美漂亮的高档壁纸，有助于增加兰花公司的利润，但却阻碍兰花公司向潜在的新市场扩张。她对美学的力求完美产生了漂亮但却昂贵的兰花壁纸，这些产品对兰花的拥趸之外的消费者几乎没有什么吸引力，其市场份额只有可怜的2.8%。兰雅认为在大批量销售方面，自己能够有足够的经验比零售商做的更好。问题是，兰花壁纸的销售并不见涨。有人估计，假定兰花公司在一些寸土寸金的地区开张自己的商店，那么这些商店的年租金都要高达120 万元。正常看来，销售壁纸的毛利润为10%或者更少，所以兰花公司的每个商店每年必须销售1200 万元的壁纸才能弥补巨额租金。但是，这好像有些困难。目前兰花公司的每个店面销售额才800 万元，更不用说租金之外还有经营成本和雇佣销售员工的费用了。人们断言，不出两年，兰花公司肯定要回头纠正这个痛苦且代价高昂的错误。请问： 兰雅为什么要开零售店？(4 分)

【分析解答题】用拉弗曲线简要说明税率与税收收入之间的关系。

【分析解答题】试论北魏孝文帝改革的主要内容及其历史意义。

【单选题】ii. 3 阅读理解 lEsEvErst nDnis 3 sEtzEn siE BittE DiE pAssEnDEn w rtEr in DEn tExt Ein!　　 DEutsChE sChulEn imAuslAnD　　mAthEmAtik BlEiBt mAthEmAtik, {{u}} 31{{/u}} , in wElChEr sprAChE.DiE glEiChung mit zwEi unBEkAnntEn {{u}}32{{/u}} siCh AuF spAnisCh, jApAnisCh oDEr türkisCh gEnAuso wiE AuF DEutsCh. Für viElE jungEn unD m DChEn AusDEutsChlAnD, DiE mit ihrEnEltErn imAuslAnD lEBEn, untErsChEiDEt siCh ABEr AuCh DErDEutsCh-, soziAlkunDE- ( 社 会 教 育 课 ) oDEr gEsChiChtsuntErriCht kAum {{u}}33{{/u}} DEn F ChErn zu hAusE. siE BEsuChEn {{u}}34{{/u}} DEr 139 DEutsChEnAuslAnDssChulEn zwisChEn moskAu unD tokio, hElsinki unD kApstADt, DiE zum {{u}}35{{/u}} mit DEutsChEn lEhrpl nEn ArBEitEn.DiEBunDEsrEpuBlik untErstützt DiEsE sChulEn mit EinEmDrittEl DEs Ausw rtigEn kulturhAushAltEs (对外文化预算). sEit lAngEm kümmErt siCh DiE zEntrAlstEllE Für DAsAuslAnDssChulwEsEn {{u}}36{{/u}} DiE lEhrpl nE, DiE vErmittlung DEr lEhrEr unD DiE FinAnziEllE F rDErung.　　　　in DEnAnF ngEn solltEn vor AllEm DEutsChE kinDEr in ihrEr muttErsprAChE {{u}}37{{/u}} wErDEn unD DiE m gliChkEit BEkommEn, mit EinEm inDEutsChlAnD AnErkAnntEnABsChluss DiE sChulE zu vErlAssEn. nAtürliCh ist DiEs AuCh hEutE noCh EinArgumEnt: viElEEltErn, DiE vorüBErgEhEnD (暂时) imAuslAnD ArBEitEn unD lEBEn, m ChtEn, {{u}}38{{/u}} ihrE kinDEr DEnAnsChluss in DEr hEimAt niCht vErpAssEn unD ohnE sChwiErigkEitEn Ein stuDium oDEr EinEAusBilDung BEginnEn k nnEn.DiE DEutsChEnAuslAnDssChulEn lEistEn hEutE ABEr noCh viEl mEhr: siE sollEnBrüCkEn {{u}}39{{/u}} ihrEn gAstl nDErn sEin.DEshAlB gEh rEn sElBstvErst nDliCh AuCh sprAChE unD kultur DEs gAstlAnDEs AuF DEn stunDEnplAn DErAuslAnDssChulEn.　　in DEn zwEisprAChigEn sChulEn mit BikulturEllEm (双文化的) sChulziEl“ lErnEn DEutsChE unD EinhEimisChE (本地的) kinDEr gEmEinsAm unD lEgEn prüFungEn AB, DiE BEiDE l nDEr AnErkEnnEn. insgEsAmt ExistiErEn hEutE 50 sChulEn DiEsEs zwEisprAChigEn typs mit EtwA 46 567 sChülErinnEn unD sChülErn.　　Ein DrittEr typ sinD DiE lAnDEssprAChigEn sChulEn mit vErst rktEmDEutsChuntErriCht“, von DEnEn zur zEit 47 gEF rDErt wErDEn.DiEsE sChulEn {{u}}40{{/u}} EinEn sChwErpunkt AuF DEutsChEn sprAChuntErriCht unD lAnDEskunDE, untErriChtEn ABEr vor AllEm EinhEimisChE sChülEr.
A、oB
B、DAmit
C．DADurCh
D．DAss

【多选题】下列基因型的乳糖操纵子中，无论在有或无诱导物的条件下，都能检测到Z 和Y 基因产物的有____。
A、

B．

C．

D．

【单选题】{{B}}pAssAgE two{{/B}}

hE hAs BEEn At thE hElm (舵)oF thE sECuritiEs AnDExChAngECommission For only thrEE months, But williAmDonAlDson hAs givEn inDiviDuAl invEstors rEAson to BEliEvE thAt hE will provE to BE An EFFECtivE ChAmpion oF thEir intErEsts As A vigilAnt rEgulAtor oF thE nAtion’s FinAnCiAl mArkEts. thE ChAllEngEs AhEAD rEmAin DAunting, But mr.DonAlDson is stEADily rEstoring thE AgEnCy’s CrEDiBility in thE wAkE oF its DisAstrous stEwArDship By hArvEy pitt. thE sEC、ChAirmAn pAssED his First Big tEst By pErsuADing williAm mCDonough, thE rEspECtED prEsiDEnt oF thE nEw york FEDErAl rEsErvE, to run thE nEw ACCounting ovErsight BoArD CrEAtED ByCongrEss lAst summEr. hE hAs Also opEnED An importAnt inquiry into trADing prACtiCEs At thE nEw york stoCkExChAngE. thE Commission hAs issuED rulEs to tightEn CorporAtE BoArDs’ ovErsight ovEr FinAnCiAl AuDits. mr.DonAlDson shoulD now sEE thAt morE is DonE to shorE up shArEholDEr DEmoCrACy. A、rEAssuring sign thAt thErE is A nEw shEriFF(治安官)on wAll strEEt CAmE in thE AFtErmAth oF thE rECEntly AnnounCED lAnDmArk sEttlEmEnt with 10 BrokErAgE(经纪人业务)Firms ovEr thEir tAintED stoCk rEsEArCh. thE sEC、ChAirmAn stErnly rEBukED philip purCEll, thE ChiEF ExECutivE oF morgAn stAnlEy, For trying to minimizE thE ExtEnt oF his Firm’s involvEmEnt in thE sCAnDAls. mr.DonAlDson, A FormEr wAll strEEt BAnkEr himsElF, wrotE A lEttEr to mr. purCEll DEsCriBing ConCErn ovEr his "trouBling lACk oF Contrition" , AnD rEminDing him thAt morgAn CoulD FACE FurthEr lEgAl proBlEms iF it DEniED thE sEttlED ChArgEs. BEsiDEs BEing unusuAl, mr.DonAlDson’s movE wAs A powErFul usE oF his oFFiCE’s Bully pulpit (讲坛). with All thE tAlk ABout whEthEr thE sEC、hAs Enough mAtEriAl rEsourCEs to pursuE CorporAtE mAlFEAsAnCE—thE AgEnCy’s BuDgEt is BEing inCrEAsED signiFiCAntly—it wAs EAsy in thE hArvEy pitt ErA to ForgEt thAt A strong sEC、ChAirmAn CAn wiElD A grEAt DEAl oF morAl Authority. this is EspECiAlly truE givEn FinAnCiAl institutions ABsolutE nEED to rEtAin puBliC trust. mr.DonAlDson shoulD BE rEADy to usE his Bully pulpit oFtEn. wAll strEEt is AwAsh in A "trouBling lACk oF Contrition" For its pAst misDEEDs.

in linE 6 pArAgrAph 2, whAt DoEs "shorE up" possiBly mEAnA．strEngthEn
B．lightEn
C．go to thE upsiDE oF thE shorE
D．rEDuCE

【单选题】{{B}}pAssAgE Four{{/B}}

shE wAs slim AnD hE likED hEr thAt wAy. so hE CAllED A lAwyEr. thE rEsult wAs A ContrACt.ACCorDing to thE DoCumEnt, thE FrEsh-FACED BriDE AgrEED to pAy A FinE For EACh pounD shE gAinED in wEight, thE monEy rEFunDABlE upon its loss. thE pApEr signED, AnD thE wEDDing wEnt on. this is A prEnuptiAl (婚前的)AgrEEmEnt—onE morE inDiCAtion oF thE strAngE pAss oF mArriAgE in this most trAnsACtionAl DECADE. you ArE wElComE to mArriAgE, ContrACtuAl stylE, whErE inCrEAsingly DEtAilED lEgAl DoCumEnts spEll out EvErything From who’s going to Do thE DishEs to who’s going to gEt thE housE whEn you split. this is FAmily plAnning tAkEn to ExtrEmE. onCE EmployED solEly By thE riCh, sEConD-timErs AnD thE olD inDustriAlist CArrying oFF thE lAtEst young CookiE, thE prEnuptiAl AgrEEmEnt—A writtEn pACt BEtwEEn A CouplE outlining thE FinAnCiAl oBligAtions in thE EvEnt oF DivorCE—is BEComing CommonplACE in A litigious (爱打官司的),DisillusionED AnD mAtEriAlistiC AgE in whiCh onE in EvEry two mArriAgEs is projECtED to EnD in DivorCE. thE only quEstion is: whAt ABout lovE whEn AskED whEthEr AnyonE BEliEvEs inCupiD (爱神)AnymorE,Dr. miChAEl vinCEnt millEr sAys, "givEn A CEntury thAt is Full oF sExuAl liBErAtion, ComputEr-DAting sErviCEs AnD so on, onE FEEls tEmptED to rEply,’ only in A mooD oF DEspErAtE nostAlgiA (怀旧 )’. ""prE-nups" (prEnuptiAl AgrEEmEnts)Do AssumE nEgAtivity. FounDED on DisillusionmEnt, thEy CAnnot BE sEpArAtED From thE high DivorCE rAtE in thE unitED stAtEs. thE rEsult, ArguEs millEr, is A kinD oF DEFEnDing mEntAlity. "wE’vE gottEn gooD At mAnAging FinitEnEss, FAilurE AnD trouBlE with A sort oF ’whAt’ s yours is yours AnD whAt’s minE is minE’s rEAlism’. wE’vE sEEn it isn’t All ABout lovE. wE’vE sEEn thErE’s powEr politiCs in thErE—A Fight For Control, AnD whEn you’vE got thosE things, you’rE hAlFwAy to lAwyErs AnD monEy." in othEr wAys, howEvEr, thE CompACts EmBoDy positivE, EvEn iDEAlistiC thinking ABout mArriAgE, lovE AnD rElAtions, A lAw sCholAr isABEl mArCus BEliEvEs. mArCus sAys , "ContrACts CoulD spEll thE EnD oF romAntiC lovE As sAlvAtion. thEy sAy lovE Exists, But thAt it’s BEst ACCompAniED By gooD, hArD thinking ABout EquitABility (平等). By writing A ContrACt, thE CouplE gAins Control oF its mArriAgE. "whAt’s gooD is it ContriButEs to honEsty; whAt’s unFortunAtE is thE iDEA thAt Any ContrACt CAn govErn your Emotions," sAys thE Author oF thE Book "thE nAturE oF lovE."

somE pEoplE ArguE thAt prE-nups ArE positivE BECAusE thEy ______.A．guArAntEE thE EquAlity oF EvEryonE
B．mAkE lovE ACCompAniED By A BAlAnCED rElAtion BEtwEEn thE two
C．guArAntEE thE FrEEDom AnD EquAl rights oF womEn
D．mAkE mArriAgEs suit thE moDErn timEs BEttEr